Archive for December, 2010

2010 Recap

Tuesday, December 28th, 2010

What an awesome year it’s been for us! With 2010 coming to an end, we thought it’d be appropriate to do a little recap for all of our milestones and accomplishments we’ve made this year as a small (but growing!) company.

2010

January
-The Batter Blaster can gets a makeover to a new, sleeker-looking can.
newcan_beforeafter
-Batter Blaster now found in the dairy aisle of Walmarts nationwide
-Batter Blaster is named one of Consumer Reports’ Best Food Products of 2009

February
-Batter Blaster featured on the Food Network’s Unwrapped
-Batter Blaster featured on CBS Sunday Morning

March
-A new addition to the O’Connor family is born– Pauline Grace O’Connor
Paulinegrace

April
-Wired.com names Batter Blaster one of 7 Disruptive Foods that change the way we eat

May
-TV advertising starts in select markets

June
-Taste tests for new flavors begin in the office!
flavor_experimentation

-We launched our first-ever, national Make a Batter Blaster Commercial contest
-We say hello to our new Marketing Associate Courtney.
DBwafflecontest2

July
-Batter Blaster starts to get celebrity support on Twitter from fans like Andy Richter and Pink!

August
-Batter Blaster launches its first-ever national TV ad campaign on the Cooking Channel

September
-Batter Blaster Facebook ad is launched and brings in 30,000 new fans from all over!
-Batter Blaster begins its first-ever student brand amBLASTador program

October
-The winners of the Make a Batter Blaster Commercial contest are announced.
-Batter Blaster finalizes new flavors
-We say goodbye to our dear friend Matt who moves back to the Bay Area. mandersen
-Batter Blaster starts getting recognized by health publications such as Health.com and AOL That’s Fit

November
-Batter Blaster finalizes new can designs
-Batter Blaster cans now have red caps instead of white!

December
-Batter Blaster featured as a great holiday host gift idea on The Today Show
-Secret Santas sneak around the office for the first time ever

Sean on Boston’s Tech Talk

Thursday, December 9th, 2010

Listen to Batter Blaster Founder and CEO Sean O’Connor on Boston’s Tech Talk with Craig Peterson!

radio_icon Click here to hear Sean on Boston’s Tech Talk!

Batter Blaster on the TODAY Show

Thursday, December 2nd, 2010

Interior design and party-planning expert Nathan Turner picks Batter Blaster as one of his holiday host gift ideas on the Kathie Lee and Hoda segment of the TODAY Show! Celebrity Justin Long co-hosts– and seems to love Batter Blaster!