Batter Blaster Blog » Austin

Healthy Easy Breakfast Event with Genesis Today

Administrator — Fri, 22 Jul 2011 22:05:25 +0000

We teamed up with our friends at Genesis Today to host a free healthy breakfast to benefit HAAM, an Austin nonprofit that provides low-cost health insurance to local musicians. With over 100 people attending the event on July 9, pancakes with fruit toppings and nutrient-rich fruit juice were served to promote nutrition and eating healthy. Local artists Ruby Dee and The Snakehandlers, Kanude and Sweetmeat took the stage and played music as attendees sat and enjoyed their breakfast.

Beautiful in-store display! Thanks, HEB!

Our setup!

H. E. Buddy came!

Smiles!

Pancakes, juice & balloons: a combo that can't be beat

2010 Recap

Administrator — Tue, 28 Dec 2010 22:10:50 +0000

What an awesome year it’s been for us! With 2010 coming to an end, we thought it’d be appropriate to do a little recap for all of our milestones and accomplishments we’ve made this year as a small (but growing!) company.

2010

January
-The Batter Blaster can gets a makeover to a new, sleeker-looking can.

-Batter Blaster now found in the dairy aisle of Walmarts nationwide
-Batter Blaster is named one of Consumer Reports’ Best Food Products of 2009

February
-Batter Blaster featured on the Food Network’s Unwrapped
-Batter Blaster featured on CBS Sunday Morning

March
-A new addition to the O’Connor family is born– Pauline Grace O’Connor

April
-Wired.com names Batter Blaster one of 7 Disruptive Foods that change the way we eat

May
-TV advertising starts in select markets

June
-Taste tests for new flavors begin in the office!

-We launched our first-ever, national Make a Batter Blaster Commercial contest
-We say hello to our new Marketing Associate Courtney.

July
-Batter Blaster starts to get celebrity support on Twitter from fans like Andy Richter and Pink!

August
-Batter Blaster launches its first-ever national TV ad campaign on the Cooking Channel

September
-Batter Blaster Facebook ad is launched and brings in 30,000 new fans from all over!
-Batter Blaster begins its first-ever student brand amBLASTador program

October
-The winners of the Make a Batter Blaster Commercial contest are announced.
-Batter Blaster finalizes new flavors
-We say goodbye to our dear friend Matt who moves back to the Bay Area.
-Batter Blaster starts getting recognized by health publications such as Health.com and AOL That’s Fit

November
-Batter Blaster finalizes new can designs
-Batter Blaster cans now have red caps instead of white!

December
-Batter Blaster featured as a great holiday host gift idea on The Today Show
-Secret Santas sneak around the office for the first time ever

Golf and Boy Scouts and Fairs…Oh my!

Administrator — Mon, 18 Oct 2010 21:44:59 +0000

The past few weeks have been packed with fun events. We served pancakes at the Ignite a Dream 1st Annual Golf Classic, Boy Scouts of America Scout Jam 2010 and the 2010 Kyle Fair and Music Festival. Enjoy the pictures from our various events below! You can also view more pictures on our Facebook page.

The Batter Blaster setup at the Ignite a Dream Golf Classic

After a delicious pancake breakfast, the golfers speed off in their golf carts.

Batter Blaster pancakes rock! Scout Jam 2010

Scouts add chocolate chips, strawberries and blueberries to their pancakes.

Our display about our organic ingredients and farms

Sandy prepares the Batter Blaster booth getting ready for the Kyle Fair and Music Festival crowd!

Mondo pancakes!

Our Batter Blaster pin collection!

Kyle Fair goers crowd the Batter Blaster booth.

Students of the Chabad Jewish Student Center enjoy Batter Blaster pancakes at their Freshman Connect Brunch

HAAM’s 5th Anniversary Party: Supporting local Austin musicians

Administrator — Wed, 02 Jun 2010 19:12:45 +0000

Batter Blaster helped celebrate the Health Alliance for Austin Musicians’ 5th Anniversary in true Southern style with delicious, traditional chicken and waffles! Also attending and providing food, beverages and music were Whole Foods, Kohana Slow Roasted Coffee, Hey Cupcake!, RockStar Bagels, Tito’s, Twin Liquors, Ocote Soul Sounds and Adrian Quesada and Celebrity Chef Jeremy Bruch aka “Jrm” from the band What Made Milwaukee Famous.

Special thanks to Executive Director of HAAM Carolyn Schwarz for organizing such a nice event!

Sandy and Courtney gear up to serve lots and lots of chicken and waffles.

Ocote Soul Sounds and Adrian Quesada play for entertainment. Check out the beautiful view of Austin behind them!

Mmmm...chicken and waffles.

Would you like some Habenero-lemon-garlic-honey butter created by Chef Jrm on your Batter Blaster waffle? Yes, it’s in a squirt gun.

Chef Jrm talking about his delicious, homemade morel mushroom and pork gravy.

Batter Blaster team and Chef Jrm were on duty to make sure the event ran smoothly.

Batter Blaster Takes A Bite Of Elgin Sausage

Administrator — Wed, 16 Dec 2009 17:01:48 +0000

Batter Blaster CEO Sean O’Connor and COO Nick Tangborn – that’s me – recently took a trip up to Elgin, TX, to the Southside Market BBQ, a restaurant and facility that makes Elgin Sausage, some of the tastiest sausage you’ll ever try. Our pal Ross Johnson gave us the full tour, including a 10 lb meatfest that had both of us giddy with delight.

Ross shows off their wares in the Southside Market store; all the sausage is smoked on the premises.

Unsmoked sausage in natural casing, ready to go home with you.

Elgin's famous hot sauce -- it's a vinegar based sauce that separates so you have to shake it up real good. Killer stuff.

The deer room -- lots of taxidermy here. You can't quite make it out in that blurry iPhone photo but that's a bobcat springing off the second to last column. I think one deer was staring at me the whole time I ate.

Mmmmm... meat.

Turducken is for wusses -- real foodies eat chicken stuffed with jambalaya. You can almost hear me salivating in this picture.

This is where the magic happens. Or maybe it's where you order your food. I get them confused sometimes.

He's dry-rubbing chickens before they go in the smoker.

That's a lot of meat. At least we had pickles and crackers to keep us honest. And yes, it's all served on butcher paper. Dig in.

Addendum: that is one happy fellow.

Meet Batter Blaster’s Austin Office

Administrator — Tue, 15 Dec 2009 19:22:01 +0000

Hello, welcome to The Back Burner, a blog that will take you behind the scenes at Batter Blaster’s Austin, TX., HQ. You’ll meet the staff, our families, hear about what we’re up to — we’re home cooks and music lovers, among other things — and hopefully get to know us a little better. You’ll also meet our Batter Blaster family in Arizona and California.

Sean here is our CEO and founder, the guy who thought of pancake batter in a can, and actually saw it through from development to production to where we are now -- 10,000 stores and counting. That's him behind the can.

And here's Madeleine Jr., Sean's little girl and our mascot. You can tell it's her in most photos as she's probably eating off the floor.

Sandy manages the office and answers your calls. Sandy likes the jam bands -- she probably has a Phish song in her head right now. Spatulas make a lovely Christmas tree ornament

Sarah and Chris take care of logistics, making sure that the trucks are on time and your local grocery store always has plenty of Batter blaster. Chris demonstrates, Sarah listens

Bass runs sales for Batter Blaster. You can tell his office by the sound of Neil Peart drum solos. That's a magic spatula

Nick here is our COO. He likes both kinds of music, country and western. Crawling under desks is an actual job duty.

Meet the newest addition to BB, Chef. She's 8 weeks old.