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We’re excited to announce that Batter Blaster received the Grocery Manufacturers Association 2011 Consumer Packaged Goods Award for Innovation and Creativity for our creation and development of a new product and category in the marketplace!
CEO Sean O’Connor and COO Nick Tangborn proudly accepted the award on Monday, August 22, at the GMA Executive Conference in Colorado Springs, Colorado.
The Batter Blaster Team at our Scottsdale Office gave some VIP coupons to Brian, the property manager. Guess what happened next?…
He made pancakes and LOVED them!
How do you spread Batter Blaster cheer to your friends and family?
What an awesome year it’s been for us! With 2010 coming to an end, we thought it’d be appropriate to do a little recap for all of our milestones and accomplishments we’ve made this year as a small (but growing!) company.
2010
January
-The Batter Blaster can gets a makeover to a new, sleeker-looking can.
-Batter Blaster now found in the dairy aisle of Walmarts nationwide
-Batter Blaster is named one of Consumer Reports’ Best Food Products of 2009
February
-Batter Blaster featured on the Food Network’s Unwrapped
-Batter Blaster featured on CBS Sunday Morning
March
-A new addition to the O’Connor family is born– Pauline Grace O’Connor
April
-Wired.com names Batter Blaster one of 7 Disruptive Foods that change the way we eat
May
-TV advertising starts in select markets
June
-Taste tests for new flavors begin in the office!
-We launched our first-ever, national Make a Batter Blaster Commercial contest
-We say hello to our new Marketing Associate Courtney.
July
-Batter Blaster starts to get celebrity support on Twitter from fans like Andy Richter and Pink!
August
-Batter Blaster launches its first-ever national TV ad campaign on the Cooking Channel
September
-Batter Blaster Facebook ad is launched and brings in 30,000 new fans from all over!
-Batter Blaster begins its first-ever student brand amBLASTador program
October
-The winners of the Make a Batter Blaster Commercial contest are announced.
-Batter Blaster finalizes new flavors
-We say goodbye to our dear friend Matt who moves back to the Bay Area. 
-Batter Blaster starts getting recognized by health publications such as Health.com and AOL That’s Fit
November
-Batter Blaster finalizes new can designs
-Batter Blaster cans now have red caps instead of white!
December
-Batter Blaster featured as a great holiday host gift idea on The Today Show
-Secret Santas sneak around the office for the first time ever
Check out the most recent video entry for the Batter Blaster commercial contest. Good job to Chase K. for his music-inspired entry! We’ve received many creative videos, so keep them coming!
And, don’t forget to send in your commercial entries by September 15, 2010. View the Batter Blaster commercial contest guidelines here.
AmBLASTador selected universities
We’re launching a Brand Ambassador program this fall at 20 universities around the nation! We’re looking for one bright, outgoing, pancake-and-waffle-loving student from each campus to go out there and represent Batter Blaster. This is the perfect, hands-on opportunity for students focusing on marketing, public relations and event planning. Below, you can find the list of selected universities and a more detailed job description.
Selected universities:
Arizona State University, Tempe
Boston University
Louisiana State University, Baton Rouge
Ohio State University, Columbus
San Diego State University
Texas Christian University
University of Missouri, Columbia
University of Central Florida
University of Cincinnati
University of Illinois, Chicago
University of Michigan, Ann Arbor
University of Minnesota, Twin Cities
University of North Carolina, Chapel Hill
University of Pittsburgh
University of South Florida
University of Tennessee, Knoxville
University of Utah, Salt Lake City
University of Wisconsin, Madison
Virginia Tech
University of Washington, Seattle
If you’re a student at one of these universities and are interested in becoming an AmBLASTador, click here to get details on the position.
Batter Blaster helped celebrate the Health Alliance for Austin Musicians’ 5th Anniversary in true Southern style with delicious, traditional chicken and waffles! Also attending and providing food, beverages and music were Whole Foods, Kohana Slow Roasted Coffee, Hey Cupcake!, RockStar Bagels, Tito’s, Twin Liquors, Ocote Soul Sounds and Adrian Quesada and Celebrity Chef Jeremy Bruch aka “Jrm” from the band What Made Milwaukee Famous.
Special thanks to Executive Director of HAAM Carolyn Schwarz for organizing such a nice event!
Sandy and Courtney gear up to serve lots and lots of chicken and waffles.
Ocote Soul Sounds and Adrian Quesada play for entertainment. Check out the beautiful view of Austin behind them!
Mmmm...chicken and waffles.
Would you like some Habenero-lemon-garlic-honey butter created by Chef Jrm on your Batter Blaster waffle? Yes, it’s in a squirt gun.
Chef Jrm talking about his delicious, homemade morel mushroom and pork gravy.
Batter Blaster team and Chef Jrm were on duty to make sure the event ran smoothly.
Chef: slightly taller than a can of Batter Blaster.
Everything an effective manager needs: laptop with docking station, flatscreen high resolution monitor, sample can, iPhone peripherals and a sleeping puppy.
Sandy's real camera shot this one
The world is a chew toy
It is tough to concentrate on blogging when that's staring at you
Stalking Batter Blaster
Batter Blaster CEO Sean O’Connor and COO Nick Tangborn – that’s me – recently took a trip up to Elgin, TX, to the Southside Market BBQ, a restaurant and facility that makes Elgin Sausage, some of the tastiest sausage you’ll ever try. Our pal Ross Johnson gave us the full tour, including a 10 lb meatfest that had both of us giddy with delight.
Ross shows off their wares in the Southside Market store; all the sausage is smoked on the premises.
Unsmoked sausage in natural casing, ready to go home with you.
Elgin's famous hot sauce -- it's a vinegar based sauce that separates so you have to shake it up real good. Killer stuff.
The deer room -- lots of taxidermy here. You can't quite make it out in that blurry iPhone photo but that's a bobcat springing off the second to last column. I think one deer was staring at me the whole time I ate.
Mmmmm... meat.
Turducken is for wusses -- real foodies eat chicken stuffed with jambalaya. You can almost hear me salivating in this picture.
This is where the magic happens. Or maybe it's where you order your food. I get them confused sometimes.
He's dry-rubbing chickens before they go in the smoker.
That's a lot of meat. At least we had pickles and crackers to keep us honest. And yes, it's all served on butcher paper. Dig in.
Addendum: that is one happy fellow.
Hello, welcome to The Back Burner, a blog that will take you behind the scenes at Batter Blaster’s Austin, TX., HQ. You’ll meet the staff, our families, hear about what we’re up to — we’re home cooks and music lovers, among other things — and hopefully get to know us a little better. You’ll also meet our Batter Blaster family in Arizona and California.
Sean here is our CEO and founder, the guy who thought of pancake batter in a can, and actually saw it through from development to production to where we are now -- 10,000 stores and counting. That's him behind the can.
And here's Madeleine Jr., Sean's little girl and our mascot. You can tell it's her in most photos as she's probably eating off the floor.
Sandy manages the office and answers your calls. Sandy likes the jam bands -- she probably has a Phish song in her head right now. Spatulas make a lovely Christmas tree ornament
Sarah and Chris take care of logistics, making sure that the trucks are on time and your local grocery store always has plenty of Batter blaster. Chris demonstrates, Sarah listens
Bass runs sales for Batter Blaster. You can tell his office by the sound of Neil Peart drum solos. That's a magic spatula
Nick here is our COO. He likes both kinds of music, country and western. Crawling under desks is an actual job duty.
Meet the newest addition to BB, Chef. She's 8 weeks old.
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